In 2005, FunBrain and Jeff Kinney released an online version of Diary of a Wimpy Kid. The website made daily entries until June 2005. The book became an instant hit and the online version received about 20 million views as of 2007. Many online readers requested a printed version. At the 2006 New York Comic-Con and Kinney proposed Diary, to Charles Kochman, Editorial Director of the ComicArts division of Abrams Books, who purchased the rights to the book. According to Kochman, the two initially conceived it as a book for adults, believing it would have an appeal to audiences similar to that of the TV series The Wonder Years. Kochman brought it before the Abrams publishing board, which convinced Kinney and Kochman that it would be better aimed toward children. In 2007, Diary of a Wimpy Kid, an abridged version of the original online book, was published.
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