throughout the novel
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Huxley views commodified society as a detriment to human creativity. In the novel, society modifies human behavior so that people will seek to consume goods and services as much as possible. This modification in turn means that everyone who makes such goods or provides such services will be able to stay employed. Thus, the society's economy will remain stable.
However, such reliance upon commodification also blunts any attempt at original thought. Consumption becomes so important to the society that all of a person's energy and reason is put into activities of work and play that consume goods that in turn keep the economy running. This is, of course, important for maintaining the structured and controlled environment of Huxley's dystopia, but it also produces human beings who simply do what they have been taught and have no reason to think on their own. You can find the origins of the world state at the second link below: