Brave New World, chapter 2. Use specific examples from the text to support your analysis.
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Many consider the beginnings of mass production automobiles, by Ford, to be the onset of modern consumerism. Huxley views commoditized society as a detriment to human creativity. In the novel, people are conditioned to seek goods and services as a means to happiness. This keeps the economy strong and the state in power. Ford epitomizes the ethos of consumption and mass production over introspective thought and individual loyalties.