Toni Morrison began writing The Bluest Eye in a writing group she joined while teaching at Howard University. She said it was "fun with colleagues. But then they stopped letting us bring in ‘high school essays,’ etc.; so I would have to write something new". There, she wrote a passage that was later incorporated into the novel. When Morrison moved to Syracuse, New York, she would work on the novel in the evenings.
Morrison commented on her motivations to write the novel, saying, "I felt compelled to write this mostly because in the 1960s, black male authors published powerful, aggressive, revolutionary fiction or nonfiction, and they had positive racially uplifting rhetoric with them that were stimulating and I thought they would skip over something and thought no one would remember that it wasn't always beautiful, how hurtful racism is. I wrote The Bluest Eye because someone would actually be apologetic about the fact that their skin was so dark and how when I was a kid, we called each other names but we didn't think it was serious, that you could take it in, so the book was about taking it in, before we all decide that we are all beautiful, and have always been beautiful; I wanted to speak on the behalf of those who didn't catch that right away. I was deeply concerned about the feelings of being ugly."