(Paragraph 5) Look at the bags of perfect fruit, shiny, unblemished, the supermodels of the apple world. They only look like that because of the grading out of fruit which, while perfectly edible, is not comely enough for harried shoppers. In Kent recently, I met David Deme, for decades an apple farmer, who a few years ago decided he had to stop supplying supermarkets because he was being forced to "grade out" 30% to 40% of his fruit. He found this unacceptable and chose to move into a premium market, by making apple juice. Other English apple growers have similar stories to tell.
Questions: What does it say? What does it mean? What does it matter"
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