Animal Farm

In chapter 9, what was the irony in the "Spontaneous Demonstrations"?

for the life of me I can not find this answer in the book. someone please help me!

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Napoleon’s Spontaneous Demonstrations are especially pompous and gay, with a cockerel marching in front of the procession. The Spontaneous Demonstrations also involve the animals directly in the propaganda machine. More than singing songs or chanting maxims, they are now marching around the farm to celebrate Animal Farm’s glory. The gun, originally intended to solemnly mark the anniversaries of battles, is now used liberally to stir the animals’ loyalties. (See the Related Links for a clip from a Soviet propaganda film, keeping the Spontaneous Demonstrations in mind.) Further proving their submission, the animals find the increase in propaganda uplifting: “But if there were hardships to be borne, they were partly offset by the fact that life nowadays had a greater dignity than it had had before. There were more songs, more speeches, more processions … They found it comforting to be reminded that all the work they did was for their own benefit. … They were able to forget that their bellies were empty, at least part of the time” (117-118). Orwell comes close to sympathy for the animals in this passage, where he seems to suggest that in addition to the animals’ gullibility, they have a desperate need to be uplifted, even by means as false and ridiculous as the Spontaneous Demonstrations.