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To distract the animals from their hardship, Napoleon increases the amount of propaganda on the farm. This includes songs, speeches, poems, statistics, marches, and his newly created Spontaneous Demonstrations, in which the animals celebrate their victories. The animals enjoy the Spontaneous Demonstrations, which remind them of their freedom and self-sufficiency.
Orwell focuses on propaganda again in Chapter IX. This time he focuses less on the manipulative nature of propaganda and more on its grandeur. Napoleon’s Spontaneous Demonstrations are especially pompous and gay, with a cockerel marching in front of the procession. The Spontaneous Demonstrations also involve the animals directly in the propaganda machine. More than singing songs or chanting maxims, they are now marching around the farm to celebrate Animal Farm’s glory.
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