It is not really modest. The title is a little sarcastic or ironic. It involves eating children.
Charles K. Smith argues that Swift's rhetorical style persuades the reader to detest the speaker and pity the Irish. Swift's specific strategy is twofold, using a "trap" to create sympathy for the Irish and a dislike of the narrator who, in the span of one sentence, "details vividly and with rhetorical emphasis the grinding poverty" but feels emotion solely for members of his own class. Swift's use of gripping details of poverty and his narrator's cool approach towards them create "two opposing points of view" that "alienate the reader, perhaps unconsciously, from a narrator who can view with 'melancholy' detachment a subject that Swift has directed us, rhetorically, to see in a much less detached way."
Swift has his proposer further degrade the Irish by using language ordinarily reserved for animals. Lewis argues that the speaker uses "the vocabulary of animal husbandry" to describe the Irish. Once the children have been commodified, Swift's rhetoric can easily turn "people into animals, then meat, and from meat, logically, into tonnage worth a price per pound".
Swift uses the proposer's serious tone to highlight the absurdity of his proposal. In making his argument, the speaker uses the conventional, text book approved order of argument from Swift's time (which was derived from the Latin rhetorician Quintilian). The contrast between the "careful control against the almost inconceivable perversion of his scheme" and "the ridiculousness of the proposal" create a situation in which the reader has "to consider just what perverted values and assumptions would allow such a diligent, thoughtful, and conventional man to propose so perverse a plan".
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